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Sarah Waggoner

7 of The Best Digital Download Ideas to Sell on Etsy

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Selling digital products on Etsy can be a great way to make a little extra money or even a full-time income. But before you start, you need some digital download ideas to sell on Etsy. Keep reading for ideas and tips for selling digital products on Etsy.

How to decide what product to sell on Etsy

First, let’s talk about how you should decide on what to sell. With over 95 million buyers annually, Etsy has a customer for any product you might want to make. So the first step in deciding what to sell, is to ask yourself what you enjoy making and who you enjoy making it for.

There will be a lot of advice out there for you to find a “high demand, low competition” niche above anything else. While that may be an ideal situation, unfortunately, if you don’t enjoy what you’re making or know anything about who your target market is, it makes getting sales and developing products a lot harder.

After you have an idea of what you enjoy creating, then look at the keyword research to get an idea of the demand and competition for certain niches within that product.

Benefits of selling digital products on Etsy

While physical products are more common on Etsy, selling digital products has some benefits.

First, there are the low upfront costs with no need to buy raw goods to make physical products. You can make digital downloads with low-cost software like Canva, Corjl, Templett, or Photoshop.

Second, depending on how quickly you design new products you can also list a full product line fairly quickly. Click here to learn more about product lines and how they affect how quickly you get found in search results.

While there are more benefits to selling digital downloads, let’s get to the ideas already!

Digital Download Ideas

Remember when going through this list, that you want to make something you enjoy and are inspired by. So take one of these ideas, niche it down into less competitive search terms with your keyword research, and create a full product line of products around those search terms to get traffic quickly.

Digital Planners

Buyers are searching for so many types of digital planners on Etsy. Try some of these best-selling digital products:

  • Digital planners for a variety of platforms including Goodnotes, iPads, Canva, Notability, Notion and more

  • ADHD planners

  • Student planners

  • Planners for Etsy sellers

  • Meal planners

  • Financial planners

  • Health planners or a diet planner

Remember that for niches that have tens of thousands of results for competition, you’ll want to focus on what makes your listings unique. That’s where choosing a niche you love comes into play. If you know the planner community well, it’s easier to make a product that will stand out because it’s exactly what your target market wants.

planner, open, pens

That means making a planner from a template on Canva with zero changes or edits may be easy, but that doesn’t mean you’ll get any sales from it because it’s something established shops have already done.

Overall, however, there are so many options with a digital planner shop that you could have hundreds of listings just in this product category alone. If creating digital planners sounds fun, you can also add related products like digital stickers to your Etsy shop.

Social Media Templates

Small business owners don’t all want to be social media superstars. Most just want to create a few simple posts each week that will get some engagement from their followers.

This is where you come in. Do you love creating graphics for social media? Turn them into post templates for Instagram posts and stories for other small business owners.

The great thing about this product idea is that there are so many niches you can cater to. Etsy sellers and other product business owners are searching on Etsy for social media templates, but so are business coaches, life coaches, realtors, hair stylists, estheticians, bar owners, and food bloggers. That makes it easy to fill a few different product lines quickly.


Printable artwork might be the first thing that most makers think of when they decide to start selling digital items. With tens of thousands of monthly searches for the keywords “digital art,” it makes sense to take advantage of the demand in this category.

But with that demand comes a huge level of competition. Those same search terms have over 10 million results for competitive listings. That means you’ll want to niche down into search terms that you could get found for more easily.

Try some of these ideas in the wall art category:

  • Quote

  • Affirmations

  • Beaches

  • Coffee

  • Dogs

  • Cats

  • Landscapes

  • Kitchen themed

Etsy buyers are searching for all of these and more in the digital artwork product category. If you enjoy making digital prints, you’ll have a lot of room to take advantage of trends in different niches and product lines in your Etsy shop.

Clip Art and SVGs

Etsy sellers who need graphics love to shop on Etsy for clip art and SVGs. These digital files can be sold with or without commercial use licenses. Consider creating files for holidays and with different themes like animals, flowers, people, or nature.

Digital Fonts

If you can create a font, Etsy is a great place to get more eyes on it. Makers are always looking for unique fonts that aren’t overused in the crafting space.

Editable Templates

Editable templates can cover a huge variety of specific niches. Buyers can use a program like Canva, Corjl, or Templett to personalize and customize the templates you create.

Consider these niches:

  • Invitations

  • Thank you cards

  • Product labels

  • Printable party favors

  • Printable planners

  • Checklists

  • Journals

  • Website templates for popular website-building platforms

  • and more.

The possibilities are endless when it comes to this category. Make sure to pick one specific product line to start with so you can get traffic quickly, instead of spreading your listings out over multiple product lines.


Consider selling sewing patterns or crochet patterns if you are good at creating unique products. You can even sell your patterns alongside your handmade products.

More Best selling digital products on Etsy

I gave you a lot of ideas already, but more is always better, right? Grab my free list of 101 digital products you can sell on Etsy by clicking here.

I’ve even included competition and demand stats to help jumpstart your keyword research process!

Are digital downloads profitable on Etsy?

Like any business, you’ll want to carefully consider your pricing strategy to ensure your business is profitable. Prices for digital downloads tend to be lower than for physical products, but the profit margins can be higher because digital sellers don’t need to purchase physical raw goods for each order.

High revenue levels come from getting a ton of traffic on Etsy. For most digital sellers, that means a lot of listings on the platform through a variety of product lines, properly formatted SEO, and an easy marketing plan to bring in additional traffic.

Best-selling digital products on Etsy

Of course, you want to sell a high-demand product on Etsy. Here are the most popular digital products on the marketplace:

  • Planners

  • Wall art

  • Paper

  • Backdrops

  • Stickers

  • Journals

  • Invitations

  • Portraits

Remember that while these are in high demand, they are also broad and competitive. Make sure to find a niche within these instant download products that you can create full product lines around.

Is it worth selling digital products on Etsy?

Etsy as a platform has over 95 million annual buyers and searches for digital downloads are increasing consistently across many niches. So, yes, selling digital downloads on Etsy can be worth it as long as you focus on getting traffic to your Etsy shop.

Let’s talk about how to do that next.

Tips for selling digital products on Etsy

Getting a lot of traffic on Etsy comes from three different actions. Your Etsy shop will need full product lines, properly formatted SEO, and an effective marketing plan. Keep reading to learn more about each of these steps.

Full Product Lines

A product line is a group of similar products in your shop. They come from the search terms that your buyers are using to search for what you make.

Having full product lines is important because it helps you saturate search terms in your shop and tell Etsy that you’re important for the keywords you want to rank for.

Click here to learn more about product lines.


SEO stands for Search Engine Optimization. It’s how Etsy uses its algorithm to decide where you should rank in buyers’ search results.

The best things you can do for your SEO are keyword research and proper formatting of your Etsy listings.

Click here to learn more about SEO.


Your goal in marketing your Etsy shop is to send some bonus traffic from buyers who know, like, and trust you. Those buyers will have a higher conversion rate and help your shop improve its Listing Quality Score which moves you up in the search algorithm.

If your goal is to create passive income with digital downloads, I know you don’t want to spend a ton of time on marketing or social media. Create a marketing plan that feels realistic for a platform you enjoy. Then experiment with different types of content to find what’s most effective for you and your brand.

computer, pc, workplace


How many listings will I need?

It depends on what niche you pick and what search terms you want to target. Most product lines need anywhere from 25-40 listings in a product line. Saturated niches can need 50 or more.

How do I make my Etsy digital download best-selling?

The bestseller tag on Etsy is given to listings that sell well compared to competitors’ listings for a certain search term. There is no specific number of sales you need to earn that badge as it will differ for every niche. Click here to learn more about earning a best-seller badge.

What percentage does Etsy take for digital downloads?

The fees for each sale are the same for digital downloads as they are for physical products. You will pay around 10% per sale in addition to the $0.20 listing fee.

Click here to learn more about Etsy fees for all listings.

What format should digital downloads be for Etsy?

This will vary widely based on what you’re making. Ask your audience what they prefer and use keyword research to see what file types buyers are searching for on Etsy.


Whether you decide to make wall art, printable planners, social media templates, editable templates, or any of the hundreds of digital items on Etsy, you don’t have to be a graphic designer to have success selling a digital product.

Pick a product you love creating, focus on keyword research and SEO to get traffic from Etsy, and create full product lines to get found in search by Etsy’s 95 million annual shoppers.

Want to learn more about that process? Click here to watch my free masterclass and get even more tips and tricks for selling on Etsy.


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About Author:
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Sarah Waggoner is a full time Etsy Seller with over $700,000 in sales. She helps handmade and digital sellers get daily sales on Etsy without all the complications.

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