Tags are powerful tools that help shoppers find your products on Etsy. Knowing how tags work and how to optimize them can be essential for any Etsy shop owner to get their products seen by the right customers. Learn more about these useful features in this beginner’s guide to using tags on Etsy!
Research the best tags for your audience.
Before you start tagging your products on Etsy, it is important to research the best tags for your target audience. Think about what kind of words or phrases people might use when searching for items similar to yours. Look for keywords that you can use as tags in product descriptions and titles. Doing a bit of keyword research can help you identify which terms will be most effective in helping shoppers find your products quickly and easily.
Make sure your product fits with the search results.
Another thing to keep in mind when choosing tags for your products is to ensure that the products shown in the search results are related to yours. Using “shower decor” in all of your bathroom related listings sounds like a good idea until you check the search and see only baby shower decor popping up in the results for the first few pages. Always make sure your listings fit the product and style of listings that are showing up on the first page of search results.
Use all 13 tags available.
You can use up to 13 tags for each item that you list in your Etsy shop. Take full advantage of all of them by adding tags that describe the product in detail and tags that list specific materials, colors, sizes, and styles. If there are terms or expressions used by other Etsy shops in your niche, consider using those as well. Every tag is an opportunity to get found in search, so make sure you’re using them all.
Avoid using overused or vague tags.
Although it may seem like a good idea to use tags that are popular among other sellers, it can actually have the opposite effect and make your shop less visible. Overused tags are so common that shoppers rarely search for them and instead settle on more specific terms before clicking on any listings. If your listing doesn’t actually apply to the tags you’re using, your click through rate and conversion rate will decrease, which can actually hurt you in searches in the future.