The best budget for your Etsy ads depends on a few different factors. Let’s talk about them!
Know Your Goals
Most Etsy sellers are using ads to make more sales on Etsy. Seems obvious, right? But there’s another reason you might use them. If you have a new listing that you want to “buy data” on, Etsy ads can be a good choice. If you send traffic quickly from ads at the beginning, you’ll learn more about your SEO and conversion rate for that listing.
Set a Budget
So how do you know the best budget for your Etsy ads? When you are just starting your ads, the best budget is one that you’re willing to lose for the next 30 days.
Etsy ads are an algorithm that takes time to perfect. When you turn ads on, you’ll want to leave them and your budget alone for the first 30 days to give the algorithm time to figure out the best way for you to be profitable. So when you pick a budget, it should be something that you are willing to lose daily for 30 days. If you turn your ads off before that or change your budget a lot, then you haven’t given Etsy enough time figure out the best people and searches to show your ads to.
A higher budget will show your ads to more people, but if you start spending more money than you’re comfortable with and turn them off to early, you would have been better off setting your budget lower and leaving your ads on for longer.
After you pick a budget, you want to decide what listings you want to advertise and leave them on without editing them for 3-4 weeks. Make sure to check your results after that time and start tweaking your strategy to become more profitable!
Want to learn more about ads strategy? You can do that in The Handmade Creative, my signature course that teaches you how to get daily sales on Etsy. You can learn more about in my free masterclass.