If you’re looking to open multiple Etsy shops, you may be wondering if it’s even possible. The short answer is yes: You can have two or more shops on Etsy. But there are some important things to consider when deciding whether it’s worth it for you.
Understand Etsy’s Policies Around Multiple Stores.
Etsy’s policy states that multiple stores can exist, but there are some limitations and restrictions that you should be aware of. Each shop owned by the same person should have its own unique selection of items in order to remain compliant with Etsy policies about unfair competition. That means you can’t sell the same products in both shops because that gives you an unfair advantage in Etsy search.
Set up Separate Accounts for Each Store.
Before you open an additional Etsy shop, it’s important to set up separate email address. You can’t have more than one Etsy shop per account. So you’ll need to open an entirely new Etsy account with a new email address in order to open a second shop.
Optimize your Time Management.
Running two shops isn’t easy unless you have a ton of free time, so it’s important to make a plan for your time management. You might want to work on one shop on certain days of the week and the second shop on the others. Or maybe one in the mornings and the second in the afternoons. However you decide to split your time between your two businesses, make sure to assess your strategy regularly to make sure it’s working or you.
Should you open a second shop?
In the end, opening a second Etsy shop is a big time investment. If your first shop isn’t getting a lot of sales or traffic yet, opening a second shop can cause slower growth in both businesses as you’re trying to split your time between the two. If your first shop is busy already, starting a second shop can mean slower growth for the new products because your shop history isn’t there to help boost them. That doesn’t mean you shouldn’t open an additional Etsy shop, but it does mean you need to weigh the pros and cons of the decision prior to opening.
Have more questions about opening a second Etsy shop? Make sure to listen to this episode of The Handmade Shop Podcast to learn more.