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Sarah Waggoner

Can You Use Google Ads for Your Etsy Shop?

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Etsy is competitive, so it makes sense if you are looking for new ways to promote your handmade products. While Etsy does offer advertising options on the platform, expanding to new customers through multiple platforms can be a great addition to your business. So you might be wondering if you can use Google ads for your Etsy shop.

The answer is yes, you can. But let’s explore more before you start throwing money at these ads.

How Google ads work

Google ads work on a pay-per-click basis, kind of like onsite Etsy ads. Consumers search for something on Google and your ads are shown in a variety of places when that happens.

The Benefits of Using Google Ads for Your Etsy Shop

There are a lot of reasons why you might want to use Google ads for your Etsy shop.

You can use them to increase sales or even get people on your email list. With millions of people using Google for searches, there is always going to be someone looking for what you make.

They are often cost-effective for small businesses as well. So I understand the appeal of this service. You can expand your reach, get more visitors to your Etsy shop, and target customers with very specific interests based on what they search for.

But it’s not all positive when it comes to Google ads. Let’s talk about negative factors you might want to consider.

Challenges of Using Google Ads for Your Etsy Shop:

There is, of course, a lot of competition when it comes to Google ads and you aren’t just competing against other handmade shops. With these ads, you’re competing against huge brand names that manufacture what you make at lower prices.

Finding relevant search terms to bid on can be difficult when you consider the marketing budgets of brands that you’re up against.

Searching for “home decor” on Google puts you up against huge brand names like Pottery Barn, World Marketing, Article, and Crate & Barrel.

That doesn’t mean Google campaigns are impossible to make profitable, but you’re going to need a lot of additional information on relevant keywords that aren’t too competitive before you start. Try the Keyword planner for your research.

You’re also going to be competing against Etsy’s own offsite ads for a lot of these search results.

Last, but not least, you won’t have access to full tracking metrics when sending your traffic from Google ads campaigns to your Etsy Shop. To take advantage of all of the data Google can give you, you’d need to have your own website.

Tips for Google Ads:

If you still want to use Google ads for your Etsy shop, you’ll want to use these tips to make them effective:

  1. Think about your conversion rate before you start advertising. You’re paying for each click to your Etsy shop and will want to get as many sales as possible to remain profitable.

  2. A quality ad is important. Optimize each Google ads campaign for the platform specifically.

  3. Prepare to invest some time in learning the platform. For your ad campaign to have a high return on investment (ROI), you need to learn how to create a high-quality ad. Google shoppers will not purchase from you if your ad doesn’t look professional or trustworthy.

  4. Consider a plan to transition your ads to your own website as soon as possible so you can monitor your sales more closely.

Overall, creating a Google ad campaign for your Etsy store will take time. Use as much of the data Google provides as possible, learn as much as possible about advertising in your niche on Google, and monitor your ads closely to measure their effectiveness.


So, in the end, do I recommend Google ads for Etsy sellers? While Google ads can be a great way for Etsy sellers to expand their buyer pool, they are much more difficult to run than Etsy ads. Prepare for a larger learning curve with your Google ads campaigns than you’ll have on Etsy.

If you aren’t prepared for a big time and budget investment, you might consider running Etsy onsite ads first. Etsy allows you to advertise listings on the platform which can be a much better way to spend your advertising budget, especially if you’ve already optimized your tags and titles on each listing.

Then you could spend time focusing on ranking organically in search engines like Google until you have a budget to promote your business more effectively off-platform. At that time, I recommend you use Google ads for your website hosted on Shopify or WordPress. This will allow you to take advantage of all of the data you can get from your Google Ad account without paying for ads that just aren’t as effective as you want them to be.

If you need tips for running your Etsy onsite ads more effectively, I would love to have you join us in my Etsy membership, the Seller Collective. Click here to watch my free masterclass and learn more about how this membership can help you grow your sales.


2 Responses

  1. Hi,
    I would like to connect my ETSY shop to Google shopping and run ads on Google Shopping.
    Can I connect my ETSY shop and promote individual listing with it?
    Please let me know.
    Thank you

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About Author:
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Sarah Waggoner is a full time Etsy Seller with over $700,000 in sales. She helps handmade and digital sellers get daily sales on Etsy without all the complications.

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