Are you getting overwhelmed with how to optimize your Etsy listings? Don’t worry, you’re not alone. Understanding tags on Etsy can be like deciphering a secret code. In this guide, we will unravel the mysteries of tags and show you how to use them effectively to attract more traffic to your shop.
What are tags on Etsy?
Tags are an essential part of your Etsy listings. They are short keywords or phrases that describe your product, making it easier for potential buyers to find your listings. When a buyer searches for a specific item on Etsy, they enter relevant keywords into the search bar. The Etsy algorithm then matches those keywords with the tags in your listings to determine the relevancy of your products.
You can find the section to enter tags in the “details” section of your listings.
Using tags effectively can significantly impact your shop’s visibility and sales. By choosing the right tags, you can help your products appear in search results.
Why tags are important for Etsy sellers
Tags play an important role in helping Etsy buyers find listings they’ll love and want to purchase. When you use relevant tags for your products, your listings have a higher chance of appearing in search results, increasing your shop’s traffic.
Tips for choosing the right tags for your Etsy listings
Here are some tips to help you select tags that will attract the right customers:
Be specific:
Use tags that accurately describe your product accurately. Avoid generic tags that are too broad, as they may attract irrelevant traffic to your shop or be too competitive to rank for.
Use long-tail keywords:
Long-tail keywords are longer, more specific phrases that target a niche audience. They have lower search volume but higher conversion rates. Incorporating long-tail keywords into your tags can help you attract buyers who are more likely to make a purchase. That in turn will help you rank for more generic keywords as well.
Research your competition:
Take a look at the tags used by successful competitors in your niche. You won’t be able to tell what’s working for them, but competitor research will help you brainstorm new keyword ideas that you might be missing.
Use all available tag:
Etsy provides you with 13 tags for each listing. Make sure to use all of them to maximize your shop’s visibility.
Tools and resources for tag research and analysis on Etsy
Keyword research can be quite involved. There are some tools that make it easier, though.
Etsy search bar:
The Etsy search bar will auto populate phrases that buyers are using to search for products and is a great place to start your keyword research.
Third Party Tools:
Tools like eRank, Marmalead, and others can have a lot of great information for your keywords. Use these to help you brainstorm new ideas, check the demand for keyword phrases, and scope out your competition.
Analyzing your tag performance on Etsy
After you optimize your listings, you need to need to monitor the results. Check your listing traffic and what keywords you’re being found for to see what tags are working best.
Want to learn more about SEO and getting more traffic? Check out my free masterclass here.
