If you’re ready to scale your traffic on Etsy, then you have a lot of options when it comes to advertising. You might be wondering if Etsy ads or Facebook ads are a better choice for your business. Let’s talk about the pros and cons of both.
The best thing about running Etsy ads is that it’s easy to measure your Return on Investment. Etsy is able to track clicks and purchases so you know how much money you’re making from each listing being advertised.
Etsy ads are also very simple to run which can be both a pro and a con. Simply set a budget and pick which listings you want to advertise. You’re not able to target specific keywords or control your bids on CPC (Cost Per Click). That does make it harder to control your Return On Ad Spend (ROAS).
The biggest complicating factor with running Facebook ads is that you aren’t able to track if they result in any sales on Etsy. You have a lot of options for what your ads look like, who you’re targeting, and where they’re shown. But if you don’t know how many sales you’re getting from them, then the increased control isn’t always worth it.
Facebook ads can also be a lot more expensive for each click you get. Most Facebook users aren’t going onto the platform in order to purchase something like they are with Etsy. You also have a lot more competition. Both of these mean a higher cost per purchase for a lot of ads.
Which ads should you choose?
I recommend starting with Etsy ads due to their simplicity and your ability to tracking your exact ROAS. If your ads are already profitable and you want to start experimenting with Facebook ads, you’ll want to direct those to your own website (like Shopify) in order to take advantage of the Facebook Pixel and tracking abilities.