If you’re an Etsy seller looking to increase your sales and grow your business, there are several key strategies you can use to achieve your goals. From optimizing your product listings to building a strong brand identity, these 10 essential Etsy seller tips will help you take your Etsy shop to the next level.
Optimize your shop for search.
One of the most important things you can do as an Etsy seller is to optimize your shop for Etsy search. There are 90 million buyers on Etsy yearly and getting found by these buyers is the best way to grow your sales. This means using relevant keywords in your product titles, descriptions, and tags to help your items appear in search results when potential customers are looking for products like yours. You can also use tools like Etsy’s search analytics to see which keywords are driving the most traffic to your shop and adjust your listings accordingly. By optimizing your shop for search, you’ll increase your visibility and attract more potential customers to your products.
Plan full product lines.
While having high-quality listings on Etsy is important, you do need good quantity of listings as well. When you have full product lines, Etsy sees you as more important for the keywords you are trying to rank for and you’ll get more traffic from those keywords. Listen to this podcast episode to learn more about this.
Use high-quality photos.
When it comes to selling on Etsy, high-quality photos and descriptions are essential. Your photos should be clear, well-lit, and show your product from multiple angles. This will help potential customers understand what they are buying and make them more likely to make a purchase. Additionally, consider using lifestyle photos that show your product in use or styled in a way that appeals to your target audience. This can help customers envision how they can use your product in their own lives.
Answer all of your buyers’ questions in your descriptions.
Thorough and easy to read product descriptions help increase the know, like, and trust factor that your buyers have for your business. Make sure to include all relevant information in your product descriptions to increase your conversion rate and sales.
Offer personalized and customizable options.
Offering personalized and customizable options is a great way to attract customers and stand out from the competition. Consider offering custom orders, personalized messages, or unique variations of your products. This allows customers to feel like they are getting something special and tailored to their needs. Make sure to clearly communicate these options in your product descriptions and include any additional fees or lead times. Personalization can also lead to repeat business and positive reviews, so it’s worth the extra effort.
Offer free shipping or use the free shipping guarantee.
Offering free shipping is a great way to attract more customers and increase sales on Etsy. Customers are often more likely to make a purchase when they see that shipping is free. You can also take advantage of Etsy’s free shipping guarantee, which promotes listings that offer free shipping to US buyers who spend $35 or more. This can help your listings appear higher in search results and increase visibility for your shop. Just make sure to factor in the cost of shipping when setting your prices to ensure that you still make a profit.
Utilize social media to promote your shop.
Social media is a powerful tool for promoting your Etsy shop and reaching a wider audience. Create social media accounts for your business on platforms like Instagram, Facebook, and Pinterest, and regularly post high-quality photos of your products. Use relevant hashtags and engage with your followers to build a community around your brand. Don’t forget to include links to your shop in your social media profiles and posts to make it easy for customers to find and purchase your products.
Provide excellent customer service.
Being a stand out when it comes to customer service on Etsy will drive great reviews and repeat purchases. So make sure to ship orders on time, communicate frequently with your buyers when issues arise, and answer all messages on a timely basis.
Study your stats.
Your Etsy stats give you a lot of information about what your customers are searching for on Etsy. Using these stats to make more of those types of products can be one of the fastest ways to get more traffic and sales.
Overnight successes on Etsy (or on any business platform for that matter) aren’t common. So the key to that is to be consistent in whatever strategy you choose.
Want more Etsy seller tips for shop growth? Grab my free 5 part Etsy framework here.