Sarah Waggoner
The Handmade Creative

The course with everything you need to start making daily sales on Etsy. Simply and efficiently.

Megan A.

“The Handmade Creative was a game changer for my Etsy shop! I doubled my monthly revenue in 1 month after implementing Sarah’s SEO tips. I have continued through all of her modules and have loved all of them. A few don’t apply to us digital sellers like shipping. But the value of everything else is worth it! In 9 months I have 10x my monthly revenue. If you are ready to level up your Etsy Shop, run don’t walk, and sign up!”

orange arrow

To get daily sales on Etsy, you need to do three things:

Pick a product.

Get that product found in Etsy search.

And make your social media marketing super efficient and effective.

But you need to do those three things, without overcomplicating the heck out of your entire business because literally nobody has time for that.

The Handmade Creative Program helps you make this Etsy formula work for your business.

Hey! I'm Sarah.

I'm a multi-six figure business owner in the top 1,800 Etsy shops worldwide who has made over $700,000 on Etsy.

I started my Etsy shop in 2016 and made $500 that year. I was working full time as a physical therapist at the time and had a new baby. Let’s just say, I was not getting anything out of the time I invested into Etsy.

And in 2017 I knew I needed to change that. If I was going to put the hours in, I needed to pay myself. And that’s exactly what I did.

Using the same strategies that I teach in The Handmade Creative, I made over $30,000 on Etsy in 2017.

And I didn’t just make some money that year. I made profit.

Profit that paid for diapers for my toddler. And a family vacation. And car repairs when my husband got into an accident during the holidays.

And I created The Handmade Creative to help you do what I did.

portrait of Sarah Waggoner

Top 0.1% of Etsy Shops

Sold over $700,000 on Etsy

Helped 1700+ students with Etsy

orange arrow

The Handmade Creative is for YOU...

If you made less than $20,000 on Etsy last year, this course is exactly what you need to improve your sales, get profitable, and turn your hobby shop to a consistent, money-making business.

What students have to say...

Katrina R.

“My first month I doubled my monthly income and by the time 6 months passed I was making triple (almost 4x) what I had been making each month!”

“The Handmade Creative was so helpful for my shop! I was selling on Etsy for 2 years prior to joining. My first month I doubled my monthly income and by the time 6 months passed I was making triple (almost 4x) what I had been making each month!

I really thought I had done my research and understood SEO and what I needed to do to be seen but Sarah is so full of knowledge! Even tuning into the meeting each week I wouldn’t have to ask questions each time, I learned just from listening to her advice for other shops taking her course. Highly recommend!”

Alyssa N.

“It also taught me how to be productive and effective with my time and how to start paying myself!”

“The Handmade Creative is a must for Etsy sellers wanting to learn how to optimize their listings and get found in search! You’ll even get help with mindset and goal setting, which is not something to take lightly.

The Handmade Creative taught me how to understand my stats and use them to improve my shop! It also taught me how to be productive and effective with my time and how to start paying myself! I definitely recommend this course for all Etsy sellers!”

Handmade Creative mockup

What you get inside...

The Course:

The Handmade Creative course has 8 modules to help you take a single product niche and turn it into a business plan that creates consistent sales on Etsy. You get the strategy you need to pick a product buyers are searching for, get that product found in Etsy search, and to make your social media really efficient.

  • Module 1: Mindset and Goal Setting
  • Module 2: Product lines, Pricing, Descriptions
  • Module 3: Search Engine Optimization
  • Module 4: Understand your Stats
  • Module 5: Profitable Ads
  • Module 6: Social Media and Marketing
  • Module 7: Start your Email List
  • Module 8: Productivity

With lifetime access to the course, you can come back to it again and again to continue to grow your sales on Etsy.

The Coaching Sessions:

You get a live group coaching session every month in the student Facebook group, where you get to ask me questions and get coached live. If you want to get consistent sales on Etsy in 2023, then I’ll be there to give you a personalized strategy to make it happen.

The Private Student Community:

Get access to our private student community on Facebook. Being in a group of Etsy sellers who have similar goals as you gives you a place to share your struggles and wins with people who understand. This community includes our live coaching session every month. Have a question in between sessions? Need an SEO critique? Not sure what product line to work on? I’m also there to help you every day in this group.

The Private Podcast Feed:

All live coaching sessions are posted on a private podcast feed just for students. Because we’re all busy, so I’m making it as easy as possible for you to learn anytime. You’ll also get bonus episodes throughout the year to update you on Etsy changes and seasonal trends that you need to keep up with to maximize your sales.


I want to guarantee that you make more money on Etsy this year. So let’s throw in some bonuses that will help you do just that.

4 Weekly Coaching Sessions

I want to guarantee that you have the support you need to get through this course and start getting consistent sales as soon as possible. So I’ll be holding four bonus group coaching sessions where you can show up and ask ALL the questions you have about Etsy and how your shop can get more sales. This is going to be the easiest way to get a personalized strategy for your Etsy business.

How to Stand Out Guide

This workbook is a must for anyone in a saturated market on Etsy (Spoiler alert: All products are saturated…it’s the internet) and includes hundreds of easy tasks you can do to stand out on Etsy. Pay in full to grab this bonus!

Ready to join?

orange arrow
Handmade Creative mockup

The Handmade Creative is now included inside of my Etsy membership, The Seller Collective.

Get the entire Handmade Creative Course, two live group coaching sessions monthly, quarterly workshops, and more for only $47/month.

Student Wins....

(click an image to enlarge it)

You've got questions...

You have lifetime access to the course and all of the materials included. So no need to worry about busy schedules and getting through the course in a certain amount of time.

Yes! We have a Facebook group that will include live group coaching each month for personalized help. You can drop in there and ask a question about Etsy any time and get a response from me!

Nope! If you have an Etsy shop, whether you’ve made 0 sales or 1,000+, you’re going to benefit from learning how to develop product lines, use your stats to your advantage, and get found more in Etsy search through your SEO.

Yes! I want to make sure that if your goal is grow on Etsy, then you can get the help you need from me as easily as possible. Click the payment plan link below any join button to grab that.

My goal for you is to use the time that you have for Etsy more efficiently. My goal for you is NOT to create more time for your Etsy business by sacrificing sleep, family, or personal time. If you have a few hours a week to work on Etsy, that’s all you need.

The modules in this course are designed to be quick to complete. So if you have 15 minutes to start a lesson, there will be something you can learn and take action from in that time.

If you are a handmade seller on Etsy (digital or physical products), this course is made for you. Different niches of course have different obstacles, but you can take what you learn from this course and apply it to whatever you sell on Etsy. Once you’re in the course, if you have questions about your specific niche, you’ll be able to ask for super specific help in our private student Facebook group.

Yes! As an Etsy coach, it’s extremely important to me that I’m really in it with my students. That I know exactly what is happening on the platform every day. My shop has over 24,000 sales, is up 100% YOY compared to 2021, and is growing every day.

If you read this far…

Then you’re ready to get daily sales on Etsy.
And you’re ready to do it easily without wasting anymore time.

The Handmade Creative is your ticket to daily sales on Etsy.

Copyright ©2023 Sarah Waggoner  |  Privacy Policy  |  Terms

Website Design by Cooper & Heart Creative

Start getting daily sales on Etsy!

Enter your name and email below to grab a copy of my free workbook that walks you through the 5 steps to get more consistent sales on Etsy in the simplest way possible.

5 Proven Steps Mockup image

By subscribing above you’ll be added to our newsletter list. You’re welcome to unsubscribe at anytime. We don’t do spam. We collect, use and process your data according to our Privacy Policy.