Crafting a compelling description for your Etsy listing is important to increasing your traffic and converting buyers. You want to ensure your listings contains all of the information a buyer needs, but don’t want to make the description hard to read. So how long should your description be in your Etsy listings? Whether you’re a seasoned seller or just starting out on Etsy, this guide will help you craft the perfect description that will entice buyers to click “Add to Cart”. So let’s get started and take your Etsy shop to the next level!
Why Etsy Description Length Matters
Your listing description on Etsy is an important aspect of your shop. It’s what helps convert visitors to your shop to buyers. But how long should your product description be? Does the length of your description even matter?
The answer is yes, the length of your Etsy description matters. Your description should be long enough to provide all the information that a buyer needs to purchase, but short enough to keep the attention of your potential customers. Too short, and you’ll leave your customers with unanswered questions. Too long, and they’ll lose interest or get confused and move on to shop with one of your competitors.
Factors to Consider in Determining Etsy Description Length
When determining the length of your Etsy description, the biggest factor you need to consider is the complexity of your product. If your product is simple and straightforward, you may only need a short description. However, if your product is more complex and requires more explanation, you’ll need a longer description to provide all the necessary information.
For example, if you’re selling a bundle of products in one listing you’ll need to describe everything that’s included. Or if you’ve created a digital product that buyers needs to know they can use easily you’ll need to include a instructions in your description.
You might also want to consider how much of the information you can convey in your listing photos. Size charts, color charts, and personalization instructions can sometimes be removed from your listings descriptions and added to your images in the form of infographics. Buyers will be more likely to see the information they need and your listing description will be even easier to read.
The Ideal Length for Etsy Descriptions
So how long should your Etsy listing descriptions be? The answer is that there is no one-size-fits-all character limit or recommendation. The length of your description will depend on your product and how well you can include the information you need in other ways, like in listing photos.
Tips for Crafting the Perfect Etsy Description
Now that you know the ideal length for an Etsy description, let’s dive into some tips for crafting the perfect description that will grab the attention of potential customers.
- Include important keyword phrases: The first couple of sentences in your listing description are important for your listing SEO (search engine optimization). Make sure to include important keywords in a conversational way.
- Use bullet points: Bullet points make your description easy to skim while highlighting the most important information in your listing.
- Keep buyers in your shop: You can link back to your Etsy shop in your listing description, but make sure to remove links to your social media. You want your visitors to purchase your products, not follow you on Instagram!
- Know your audience: Include the most important information in your descriptions. If your buyers value all natural ingredients in the skincare you make or love your quick processing times, make sure to highlight this information in your listing description.
Are you feeling ready to create a listing description that converts? Make sure you track your listing stats so you know what results your edits have had on each listing and it’s conversion rate.
Want a shortcut? Grab my listing description template inside of my Etsy membership, the Seller Collective. Inside of this membership you’ll learn how to pick a product line that sells, how to perfect your SEO, and get tons of shortcuts to running your business including pricing calculators, marketing ideas, and templates. Click here to watch my free masterclass where you’ll learn about my process and how to join us inside of the Seller Collective.