If you’re an Etsy seller, you may be wondering how many listings you need to have in order to attract traffic and make sales. While there’s no one-size-fits-all answer, there are some general guidelines and tips you can follow to optimize your listings and increase your chances of success on the platform.
Understanding the importance of having multiple listings.
Having multiple listings on Etsy is important for several reasons. First, it increases your chances of being found by potential customers. The more listings you have, the more opportunities you have to show up in search results and attract traffic to your shop. Additionally, having multiple listings allows you to showcase the variety of products you offer and gives customers more options to choose from. Finally, having a larger number of listings can help establish your shop as a reputable and established seller on the platform. Want to learn more about why having full product lines is important on Etsy? Listen to this podcast episode.
Finding the right balance between quality and quantity.
While having a large number of listings is important for getting traffic on Etsy, it’s also important to maintain a balance between quantity and quality. It’s better to have a smaller number of high-quality listings than a large number of low-quality ones. Make sure each listing is well-written, has clear and attractive photos, and accurately represents the product.
Determine your product demand.
How often your keywords are being searched for on Etsy also affects how many listings you will need in your shop. If you are finding highly searched keyword phrases that aren’t very saturated, you might only need a few listings in that particular product line. Unfortunately, this isn’t always possible for your niche. So pay attention to how highly searched your keywords are, but don’t choose your niche solely based on this data.
Utilizing keywords and tags to improve visibility.
One of the most important factors in getting traffic to your Etsy listings is utilizing keywords and tags effectively. Make sure to include relevant keywords in your listing titles, descriptions, and tags. Make sure to use all available tags and choose ones that accurately describe your product. This will help your listings show up in relevant search results and increase your visibility on the platform. The better your tags and titles are on Etsy, the less listings you will need to rank for these searches.
Continuously updating and refreshing your listings.
It’s not just about the number of listings you have on Etsy, but also about the quality and relevance of those listings. Continuously updating and refreshing your listings can help improve their visibility and attract more traffic to your shop. Consider adding new products, updating your photos and descriptions, and tweaking your keywords and tags occasionally to stay current and relevant. You can also take advantage of seasonal trends and holidays by creating themed listings or promotions. By staying active and engaged with your shop, you can increase your chances of getting traffic and sales.
So how many Etsy listings should I have?
Overally, unfortunately, there is no magic number of listings that you need on Etsy to get more traffic. But know that the quantity of your listings does matter and plan on having full product lines throughout your Etsy shop. If you are ready to speed this process up, this is something I help hundreds of students with inside of The Seller Collective. Learn more here.