If you’re an Etsy seller, you know how important it is to keep track of your shop’s performance. One way to do this is by checking your shop stats, which provide valuable insights into your sales, traffic, and customer behavior. But how often does Etsy update your shop stats, and how can you use them to improve your business? Let’s take a closer look.
Where to find your Etsy shop stats.
To access your Etsy shop stats, log in to your account and go to your shop manager. From there, click on the “Stats” tab. You’ll be able to see a variety of data, including your views, visits, and orders. You can also find some of this information in your shop dashboard as well as in the search analytics page that’s under the “Marketing” tab in your dashboard.
How often are Etsy Shop Stats updated?
Your shop stats are updated a few times per day on Etsy. Etsy tells you when these were last updated. You can see this on the screenshot below where Etsy says the views were updated “Just now” and visits were updated 4 hours ago.
What information can you find in your Etsy Shop Stats?
Your Etsy Shop Stats provide a wealth of information about your shop’s performance. You can see how many views and visits your shop has received, as well as how many orders you’ve received and how much revenue you’ve generated. You can then use this information to calculate your conversion rate which is an important factor in the Etsy algorithm. Learn more about that here.
You can also see where your traffic is coming from, including which search terms buyers are using to find you. All of this information can help you make informed decisions about how to improve your shop and increase your sales.
How to use your Etsy Shop Stats to improve your sales.
You don’t just want to know this information, right? You want to use it to help you get more sales. Here are some ways to take action from the information you learn in your Etsy shop stats.
Do you need to improve your conversion rate?
A normal conversion rate is between 1-3%. If your conversion rate is lower than this (and you’ve had more than 100 visits in the last 30 days so you know you’re measuring accurately), then you want to use your stats to help improve your conversion rate. This can be affected by dozens of factors, so pick one to test and watch for changes in your stats. Want to learn even more about conversion rates? Download this podcast episode for more help.
Do you need more traffic?
If your conversion rate is normal, then your stats are telling you that you need more traffic to your Etsy shop in order to hit your revenue goals. You can always test factors for increasing your conversion rate, but there is a ceiling it will hit. You’ll never convert 100% of the traffic you get into sales, for example. So once you achieve a normal conversion rate, it’s going to be so much more effective for you to focus on growing traffic through more listings and your search engine optimization.
What search terms are working for you?
Knowing what search terms buyers are using to find you can help guide you in your decisions about what new products to create next, what to advertise, and what search terms to use for future products. Make sure you’re monitoring what keywords you’re being found for and what keywords start decreasing so you can react to those changes appropriately.
Tips for interpreting and analyzing your Etsy Shop Stats.
Start by monitoring a select for Key Performance Indicators (KPI’s) that matter most to you. For most Etsy sellers, you’ll want to monitor your orders, revenue, traffic, and conversion rates in addition to what keywords buyers are using to find you. These are the top stats that are easy to track and give you the most useful data for your Etsy business. Make sure to monitor these not only month to month, but from year to year as well. For example, most Etsy sellers will have their highest traffic and conversion rates in gift giving seasons like November and December and their lowest during the summer slump. But knowing what’s normal for you is most important.
Need more help? Join me in my free Etsy seller Facebook group here.