Etsy is a marketplace with over 90 million buyers who are searching for millions of products each year. So if you’re wondering how to get your Etsy listings on the first page of search results, you’re asking the right question. The Etsy search algorithm includes a variety of factors. We’re going to talk about the three most important today. Let’s talk about how to take advantage of them to rank your listings.
After you find the keywords you want to rank for there’s a format you need to follow to give each listing the best chance of ranking on the first page of search results. Here are some best practices for listing formatting:
- Use multi-word, longtail keyword phrases
- Match your tags to your titles
- Keep your titles easy to read without keyword stuffing
- Use punctuation that makes your titles easy to read
- Use your most important keyword phrase first
The first few sentences of your listing description are relevant in the Etsy search algorithm. So you’ll want to use a keyword phrase or two conversationally in this part of your description. Avoid copying and pasting your titles into your description, though! It’s spammy behavior that will hurt your chances of ranking on the first page.
Listing Quality Score
Your listing quality score is a combination of listing and customer service factors including your conversion rate, sales history, and past reviews. Etsy wants buyers to have a great experience with their purchase so shops with a higher listing quality score are more likely to rank on the first page.
If you’re a newer shop with less sales, no need to worry. Newer shops have a neutral listing quality score and aren’t penalized in the algorithm. Plus, we all start from somewhere! Targeting less competitive keyword phrases will help you get traffic even if you don’t have a positive listing quality score yet.
If you’re still not sure how to get your Etsy listings on the first page of search results, here are some bonus tips to help.
- Full product lines: Quantity matters on Etsy. You’ll want full product lines to help you rank for searches.
- Send some outside traffic: Etsy as a platform loves when you send outside traffic from places like social media or TikTok. Especially when that traffic converts to a sale!
- Keyword research: If you’re having a hard time ranking, you might be targeting phrases that are too competitive or not high enough in demand. Learn more about competition vs demand in this podcast episode.
Need more help with ranking your Etsy listings on the first page? Take my free masterclass to learn more about my Etsy framework for getting organic traffic.