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Sarah Waggoner

How to Opt-Out of Etsy Offsite Ads

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Etsy offsite ads are a pay-per-sale advertising program that Etsy runs for you. If you’re wondering how to opt out of offsite ads, keep reading to learn more.

How are offsite ads different from Etsy ads?

Etsy ads are mostly shown in search results to buyers completing searches on the website or app. When you use Etsy ads you are charged per click whether you make a sale or not.

Click here to learn more about Etsy ads.

Offsite ads, however, are only charged when you make a sale. The offsite ads fee is a flat fee for each sale that is either 12 or 15% depending on your revenue on Etsy in the last 12 months.

Can you opt out of offsite ads?

You are only charged for offsite ads if you make a sale, so they are a relatively risk-free way to advertise off-platform. Click here to learn more about where offsite ads are shown.

Etsy allows you to opt out of offsite ads if you’ve made less than 10,000 USD in the last 12 months.

If you’ve made more than that, you aren’t able to opt out of the off-site ads program.

Should you opt out of offsite ads?

Because you aren’t charged per click, the off-site ads program is relatively risk-free if you’re pricing your products correctly.

There aren’t a lot of negatives to the program unless you’re getting too many sales and need to slow down orders.

How to opt out of offsite ads

If you can’t remain profitable with an occasional offsite ads sale, you can opt-out by clicking on “settings” in your shop manager.

Next, click on “offsite ads” and follow the instructions provided.

opt out of etsy off site ads

You should strongly consider increasing prices in your Etsy shop if you can’t remain profitable with a 12-15% fee added onto an occasional sale, however, because this also means you can’t run a sale profitably.


Are Etsy ads or Offsite ads better?

Both ads programs can be effective and profitable for your business. Etsy ads are better when you’re SEO has been optimized correctly. Offsite ads rely less on SEO and keywords.

Is it possible to sell on Etsy without ads?

It sure is! You’ll want to focus on getting organic traffic through your Search Engine Optimization and making sure your conversion rate is solid to take advantage of that traffic.


Hopefully, you learned how to opt out of Etsy offsite ads. If you want to learn more about how to make them work for you, click here.


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About Author:
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Sarah Waggoner is a full time Etsy Seller with over $700,000 in sales. She helps handmade and digital sellers get daily sales on Etsy without all the complications.

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