More is always better, right? Not always! If you're considering opening a second shop on Etsy, there are some things you need to know first. This article will teach you how to open a second Etsy shop and what you need to know before you do.
Can I Open A Second Etsy Store?
Yes, you can have more than one shop on Etsy. In fact, there is no limit on how many Etsy shops you can have. There are some pros and cons, though, that we'll get into later in this article.
Can I Have Multiple Etsy Shops Under One Account?
Unfortunately, you do need a new Etsy account for each shop you wish to open. This can make it more difficult to manage multiple Etsy shops.
Pros and cons of running multiple Etsy shops
While it may seem like a great idea, there are both pros and cons to running multiple Etsy stores. Let's cover those next!
Pros
Most Etsy sellers who start a new shop, do so to sell a new product with new branding. And that makes sense. If you're selling a specific product to only one certain type of person, you might feel like the ideal solution is to open a new shop with new branding to target a different type of buyer. The only way to do this is a open a new shop.
Opening multiple shops can also let you experiment without risking an already successful business.
Cons
There are a lot of cons to opening multiple Etsy shops, however.
As mentioned earlier, you do need a new account for each shop. That means you might have to log in and log out of accounts regularly which can be annoying.
Most importantly, if your first shop is not getting consistent sales yet on the platform, it's difficult from a time management perspective to grow to businesses at once.
Steps to open a second Etsy shop
Start by getting a new email address for your second shop and signing up for a new Etsy account. The next steps are just like when you opened your first store. Etsy will walk you through entering your information and setting up your first listing.
To make managing multiple Etsy shops between accounts easier, I recommend using two different browsers for running your shop from day to day. Then you'll be able to stay logged into both shops and just swipe from one window to another when you need to create a listing, ship a product, or message a customer.
You are required to disclose both shops in your profile for each separate Etsy account. See Etsy's policy on that below or click here to read the policies on Etsy.
What To Know Before Creating A Second Etsy Shop
The biggest decision you need to make before opening a second Etsy shop is how much time you'll be spending on each business.
If your first shop is well-established, you might be able to spend a large amount of your working time on the new business.
If you're trying to grow multiple Etsy shops at once, however, I recommend prioritizing the business that you believe will be the most profitable and has the demand to grow the fastest.
FAQ:
Do I Need a New Bank Account for More Than One Shop on Etsy?
No, you can use the same credit card, bank account, and business information for each new shop you open.
Do I have to disclose my second Etsy shop?
Yes, you need to disclose each Etsy store in your Etsy account profiles.
Can I Manage Multiple Etsy Shops on the Etsy App?
Yes, you can manage multiple shops in the Etsy seller app without logging out of either Etsy account. You can switch profiles in the app fairly quickly to check stats, respond to messages, or create new listings.
Do You Recommend More Than One Shop on Etsy?
For most sellers, I do not recommend opening multiple Etsy accounts because of the time management issues that arise from trying to grow multiple businesses at once.
Most buyers that end up in your Etsy store, don't ever see your shop home page to know you're selling multiple types of products. So putting all of your products in the same shop is easier. It also creates faster revenue growth because your original shop has a higher listing quality score from your previous sales history. That means new products rank in Etsy searches much faster than they would if you put them in a new shop.
You can use shop sections to organize your Etsy shop if it has a range of products.
There are some cases where opening a second shop makes sense. If you will be selling products that might offend some of your previous buyers, you can avoid that by opening a brand-new shop instead. Just remember that new shops will take longer to get sales.
It might also make sense for sellers to open separate shops if you'll be selling both physical and digital products so you don't confuse your buyers. It's not necessary, however, as there are plenty of other steps you can take to make sure customers can easily understand what you're selling.
Overall, running multiple stores can benefit some sellers, but most will find managing one shop to be more effective.
If you still want to open a second Etsy account, make sure to disclose all your Etsy shops in your profile and create a plan for managing your time effectively.
Have more questions about a second Etsy shop? Join my Etsy seller Facebook group here!
