“I get a lot of favorites, but how do I convert them to sales?” I hear this all the time from Etsy sellers, but here’s the deal (and it might surprise you). 95% of the time, this isn’t the actual problem you should be focusing on.
Check your conversion rate
First, check your conversion rate on your stats page. If your conversion rate is normal (between 1-3%) or you’ve had less than 100 visits in the last 30 days, then you do not need to worry about favorites for another second. You need to focus on traffic and your SEO (Search Engine Optimization.)
If your conversion is below that and you have had more than 100 visits in the last 30 days, then yes you do need to focus on “turning favorites into sales.” AKA converting traffic into buyers.
Why aren’t people buying?
So your next step is figuring out why people aren’t buying. I could give you a list a mile long of what could possibly be causing your low conversion rate. Some of these are easier than others to fix than others, but let’s list the biggest culprits.
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Listing is description confusing
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Listing variations are confusing
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Listing missing important details (like size, etc.)
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Listing description isn’t professional
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Listing has bad photos
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Listing doesn’t have enough photos
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Item price is too high
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Shipping price is too high
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Item price is too cheap (Buyers want quality!)
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Buyers don’t have an option they’re looking for (color, size, etc).
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Listing doesn’t have personalization available
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Listing is getting found for keywords that aren’t applicable
How to increase your conversion rate
You don’t want to change all of these factors all at once because then you won’t know what worked and what didn’t. Instead, go through this list and pick one thing that you think is causing your low conversion rate. Fix that one thing then come back to your stats in 30 days and check your conversion rate again.
Want some personalized help with turning your favorites into sale? Join us in The Handmade Creative, my signature course that teaches you how to get daily sales on Etsy. You can watch my free masterclass here to learn more about the framework for getting daily sales on Etsy and how we can work together!
