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Sarah Waggoner

Etsy has been around for years, but its popularity continues to grow. It’s an online marketplace where people sell handmade goods, vintage items, and supplies. The site has become so popular that it now competes with Amazon in terms of sales volume. But is it too saturated to start your business on?

How many sellers are on Etsy?

Etsy has over 5 million active sellers. That number is expected to continue growing due to the ease and accessibility of Etsy to sellers at all different levels of business. It’s a platform that attracts new business owners as well as seasoned sellers looking to expand.

How saturated is Etsy compared to other platforms?

Sellers who are worried about Etsy being too saturated to succeed often turn to social media to market their handmade products. But is that a good choice? Instagram alone has over 200 million business accounts. So if you’re trying to get eyes on the products you make, competing in the social media algorithms is just as difficult, if not more so compared to Etsy.

Is Etsy too saturated?

Etsy is, of course, growing with new sellers daily. But they’re also rapidly growing with new buyers and investing millions into advertising year round. In the end, the entire internet is saturated and there remains no better place to get traffic for your handmade business due to Etsy’s low fees and reputation as the place to shop for special, handmade products.

So when you jump in as a new seller, you want to make sure that you make a plan to get found in Etsy search through your Search Engine Optimization, stand out to Etsy shoppers through beautiful looking photos, unique products, and customer service that leads to amazing reviews.

Need help with starting? You’re going to want to learn more about my framework for getting daily sales on Etsy. Learn more in my free masterclass.


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About Author:
portrait of Sarah Waggoner

Sarah Waggoner is a full time Etsy Seller with over $700,000 in sales. She helps handmade and digital sellers get daily sales on Etsy without all the complications.

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Free guide to getting daily sales on Etsy

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