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Sarah Waggoner

Secrets of Naming Your Craft Business for Success

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If you’re starting a craft business on Etsy, choosing the right name is essential. After all, it will be the first impression clients and customers get of your brand. Here are some tips to help you select and secure a memorable, unique name for your craft business that is sure to stand out!

Make sure your name reflects your brand.

Your craft business name should reflect the style, products, and overall message of your brand. Think about what sets you apart from other craft businesses – is it unique materials you use? A certain aesthetic? Is there a particular attitude that underpins your approach to crafting? Make sure all of this is reflected in the name so that potential customers can get an idea of what they’ll find when they interact with you.

Brainstorm numerous ideas.

To make sure you come up with the perfect name for your craft business, brainstorm a list of names ahead of time. Think of different words that could be used in combination to reflect something unique about your brand. Look at other established craft businesses to get some inspiration. Once you’ve got an extensive list, you can narrow it down and focus on the options that are more appealing to you. So start by creating a long list of words that you might want to represent you or your products.

Select a unique name that accurately reflects your business values and mission.

Your business name should accurately reflect your craft and the values and mission of your business. It should also be unique enough that it stands out from the competition. Consider using a combination of two or more words, an alliteration, or an acronym to create something original without being too complicated or hard to remember. Make sure to research any potential names you come up with to ensure they are not already being used by another business.

Research domain availability and trademark registration for legal protection.

Once you’ve selected the perfect name for your craft business, you’ll want to make sure that it is legally protected. Research the domain name availability of any website-related names to ensure that you have secure hosting and protect your online identity. You’ll also want to check Etsy before deciding on a name or purchasing a domain. Just because an Etsy shop doesn’t currently exist with your shop name, doesn’t mean the name is available. You’ll want to double check Etsy before making the decision official.

Choose a memorable, easy to pronounce and spell name.

Part of being successful is finding a balance between getting the most recognizable and unforgettable name. Your chosen business name should be easy to pronounce, spell, abbreviate or slap onto a logo without any major hassle. Short words can often make memorable names, especially when combined with catchy phrases.

Avoid using a specific product in your shop name.

Unless you have an existing business outside of Etsy and 100% know that the products you want to sell are something you love to make, are profitable, and are popular with buyers, I suggest avoiding including a product in your shop name. I’ve worked with hundreds of Etsy sellers and most change or add products to their shop at some point in time. It can create a lot of stress if you have to change your business name later on because it no longer affects the products that you sell.

Need some name suggestions? Make sure to join my free Facebook group for Etsy sellers here. We would love to help you brainstorm!


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About Author:
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Sarah Waggoner is a full time Etsy Seller with over $700,000 in sales. She helps handmade and digital sellers get daily sales on Etsy without all the complications.

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