Search Engine Optimization (SEO) is one the most important parts of your Etsy strategy. Getting found in Etsy search by the 95 million buyers that are shopping on the platform each year is one of the easiest ways to create consistent revenue. But with so many resources available, it can be overwhelming to determine the best approach. One option that has gained popularity in recent years is using Fiverr, a freelance platform that offers SEO services for Etsy sellers. While it can be tempting to take advantage of the convenience and low cost of Fiverr, it’s important to weigh the pros and cons before making a decision. In this article, we’ll explore both the benefits and drawbacks of using Fiverr for your Etsy SEO strategy, so you can make an informed decision on whether it’s the right choice for your business.
What is Etsy SEO?
Before we dive into the pros and cons of using Fiverr for your Etsy SEO strategy, let’s first define what Etsy SEO is. SEO, or search engine optimization, is how Etsy uses your tags and titles (in addition to a few other factors) to decide where your shop should rank in buyers’ searches. The goal of Etsy SEO is to rank higher in search results for relevant keywords and phrases, which can lead to more views, clicks, and sales.
To improve your Etsy SEO, you need to understand how Etsy’s search algorithm works. Here are the factors that are involved in the search algorithm on Etsy:
- Your listing tags and titles
- Listing attributes
- Listing quality score
- Buyer Location
- Recency (remember this is a small percent
Now that we have a basic understanding of Etsy SEO, let’s look at the pros and cons of using Fiverr for your Etsy SEO.
Pros of using Fiverr for Etsy SEO
One of the biggest advantages of using Fiverr for your Etsy SEO strategy is the cost. Fiverr is as cheap as you can get for SEO services. This makes it seem like an attractive option for Etsy sellers who are on a tight budget or just starting out.
Cons of using Fiverr for your SEO
The main problem with Fiverr is that you get what you pay for. Many Fiverr freelancers have no experience with optimizing listings for Etsy. They may have a lot of success with SEO on Fiverr or Google, but don’t know the differences in the algorithms on the different platforms.
The second reason that SEO services on Fiverr on rarely effective is because you can’t just apply your SEO strategy to a handful of listings and hope to get found in search. On Etsy, quantity matters. So you need to apply your SEO to all of your listings in order to start getting found in search. And while these SEO services can be cheap, the cost can quickly add up.
The final reason that using Fiverr for your SEO can end up being a lot more expensive than you planned on, is because SEO on Etsy is ever-changing. The algorithm doesn’t change frequently, but the keywords that buyers use to search change seasonally. So you don’t pay to have your SEO done once, but 3-4 times a year.
In the end, it tends to be much cheaper to learn how to do your SEO yourself.
Tips for optimizing your Etsy listings without Fiverr
While Fiverr isn’t a great option, the good news is that SEO on Etsy is relatively easy to learn. Here are my best tips for optimizing your listings:
- Use long-tail keyword phrases that your buyers are actually typing into the search bar
- Match your tags to your titles to help tell Etsy you’re relevant for your keyword phrases
- Don’t change things too often
- Don’t change all of your listings all at once
Want to learn more about SEO? Listen to this podcast episode here.
Is Fiverr the right choice for your Etsy SEO strategy?
To give you the short answer…No, Fiverr freelancers are not an effective or cheap way to improve your SEO and increase your traffic on Etsy. As an Etsy Expert, I have worked with over 2,000 students and have never had one with a good experience outsourcing this particular task. You’ll find that once you learn SEO, the process is very quick. The fastest and most effective way to learn how to optimize your Etsy listings is inside of my membership, the Seller Collective. Click here to sign up for my free masterclass to learn more about my Etsy framework and how to join us in the Seller Collective.