If you’re an Etsy seller, you may have noticed a dip in sales during the summer months. This is known as the “Etsy summer slump,” and it can be frustrating for sellers at any business level. But don’t worry – there are plenty of strategies you can use to boost your sales and stay competitive during this slow season. In this guide, we’ll share some tips and advice to help you navigate the Etsy summer slump and grow your revenue this summer.
Understanding the Etsy Summer Slump.
The first step to surviving the Etsy summer slump is to understand what it is and why it happens. During the summer months, so many more people are on vacation or spending time outdoors, which means they may not be spending as much time online shopping. They’re also prioritizing their spending on these things, meaning there is less disposable income for shopping.
Another thing to consider? There aren’t as big of gift giving holidays during the summer. So there is no urgency to buy gifts (which Etsy is known for) like there is for the winter holidays.
Look at what worked last summer.
Your stats can give you so much good information about your business on Etsy, so make sure to use them. Look back at what drove most of your traffic last summer. If you got a lot of traffic from a certain keyword, make sure to target that again this summer. If you’re Instagram grew a lot, make a plan for capitalizing on that again.
Optimize Your Shop for Search.
One of the most important things you can do to combat the Etsy summer slump is to optimize your shop for search, especially if you’ve never done this before. This means using relevant keywords in your titles, tags, and descriptions to help your products show up in search results.
Offer Summer-Themed Products.
Buyers are still on Etsy during the summer slump, so you want to make sure that you’re creating products that they’re searching for. Focus your keyword research on identifying what buyers are searching for during this summer season and create full product lines around those keywords.
Run Sales and Promotions.
Running sales and promotions is a great way to attract customers during the Etsy summer slump. Etsy allows buyers to filter their searches for listings that are on sale. While you might not want to run sales every single day, they can be a great part of your Etsy summer strategy.
Expand Your Reach with Social Media.
Social media is a powerful tool for expanding your reach and attracting new customers during the Etsy summer slump. Make sure to regularly post on your social media account and give a ton of value to your followers there. Prioritize engagement so more people see your posts and don’t forget to include calls to action in each post.
Optimize performance for the busy season.
Sometimes, you want to take a little breather during the slow season to make sure your naturally busy season is set up for success. If there are projects that you can complete during the summer months that will allow you to take more orders during the winter holidays, for example, make a plan to get them done. Start that inventory system, creating Standard Operating Procedures for when you hire help in the next few months, or learn a new process that helps you make your items faster.
Need more help with the summer slump this year on Etsy? Join us inside The Seller Collective and get access to our Summer Slump Workshop. You’ll get to walk through your stats with me, make a plan for increasing your sales in the next few months, and have a community to cheer you on throughout the entire summer! Learn more about joining here.