If you’re an Etsy seller, chances are you understand the importance of having a good conversion rate. A solid conversion rate means more successful sales on your store – and that’s always something to strive for. Learn what makes up a good Etsy conversion rate, how it can be assessed, and how you can work to improve yours.
Determine Your Store’s Conversion Rate
Before you can start assessing or improving your store’s conversion rate, it’s important to determine your conversion rate and your shop’s goal. The average conversion rate on Etsy is between 1-3%. If your shop’s conversion rate isn’t at or above that target, you’ll want to set a goal for getting there. By understanding your store’s average sales per visit, you’ll be able to make a plan for getting more sales.
Optimize Your Listings for Search Engine Optimization
Search engine optimization (SEO) can help improve your shop’s visibility and conversion rate. Be sure to use relevant, accurate keywords in your titles, tags and descriptions. If you’re getting found for keywords that are inaccurate or very broad, your conversion rate will be lower. Use your Etsy stats to analyze the keywords that you’re being found for and pay attention to how accurate they are for your products.
Focus on Easy to Read Descriptions
Your product descriptions can be one of the most important factors in increasing your conversion rate. Write detailed, easy to read descriptions that explain exactly what buyers will get when they purchase from you. Explain why a customer should be interested in this item, such as its unique features or attractive design that sets you apart from your competition. Include some keywords relevant to the product to ensure shoppers find it during their search on Etsy.
Test Free Shipping
Offering free shipping can be a great way to increase conversions on Etsy. Free Shipping will not only encourage shoppers to add more items to their cart, but it also communicates a message to the customer that they are buying something of quality and value. You can offer free shipping or use Etsy’s free shipping guarantee that gives buyers free shipping on orders over $35. In order to determine which option works best for your business, test out all the options separately so you can track their success and decide which one gives you the greatest return on investment.
Do you have a good conversion rate on Etsy?
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