Search engine optimization (SEO) is an important part of running an Etsy store. It helps customers find your products when they complete searches on the Etsy website and buyer app.
What Is SEO?
SEO stands for “search engine optimization.” It’s a set of techniques used to make sure that your listings appear high up in search results. For Etsy, we are specifically talking about how you use your keywords, tags, titles, and descriptions to help Etsy rank you for buyer searches on the website and in the app.
Why Does SEO Matter To Etsy Shops?
If you’re an Etsy store owner, you probably spend a lot of time thinking about how to improve your visibility and traffic. Optimizing your SEO on Etsy is one of the easiest ways to do that without having to pay for ads or spend a lot of time on social media. Etsy has over 90 million buyers a year who are getting onto the app and searching for products like yours. So optimizing your SEO is how you get in front of those buyers and make the work you’re putting into Etsy worth it. It’s one of the easiest ways to get consistent traffic quickly.
How Do I Optimize my listings on Etsy?
The most important factors in your SEO on Etsy are to choose keywords that buyers are using and to format those in a way that tells Etsy you are important for those keywords. That means using multi-word keyword phrases, copying those phrases from your titles to your tags, and having full product lines so you are saturating those keyword phrases as much as possible.
Want to learn more? You need to listen to this episode of The Handmade Shop Podcast to hear all about the top SEO mistakes that Etsy sellers make and how to fix them.