Etsy started their Star Seller Program in 2021. Let’s talk about what it is…and if you should even care about it as an Etsy seller.
What is the Star Seller Program?
The Star Seller Program is a badge that Etsy sellers can earn for maintaining excellent customer service. The badge comes with a list of benefits from Etsy including the badge being displayed in your shop, a higher chance of being featured by Etsy, and a “higher opportunity for increased sales.”
Let’s be real clear here before moving any further…the “opportunity for increased sales” is not from special treatment from Etsy or improved search placement. It’s a theoretical benefit that buyers who recognize the badge will be more likely to buy from a seller who has demonstrated great customer service.
Is that worth it? Keep on reading to find out!
How do you qualify for the Star Seller Program?
At the beginning of every month, Etsy will look your shop’s performance for the last 3 months. In order to qualify for the Star Seller badge, you must meet these criteria:
Respond to 95% of messages within 24 hours
Maintain a 4.8 star review average
Ship 95% of your orders on time and with tracking
Have at least 10 sales and $300 in revenue
As of June 2022, Etsy edited the review requirement as shown above. Previously, the requirement was was 95% 5 star reviews. This change was put into effect in order to help 4 star reviews have more weight than lower 1 and 2 star reviews.
Digital orders are exempt from the tracking requirements. So digital sellers can still qualify for the badge.
Also note the message requirement is only for the first message from a customer in a message thread. So no worries about replying to subsequent messages that don’t actually need a reply.
Does the Star Seller Badge matter?
The short answer here is maybe, but not as much as you think it will.
I coach hundreds of Etsy sellers and no one is out there making hundreds or thousands of dollars just because they have this badge. I personally didn’t qualify for the first year of the program and my sales have only increased. I was even featured by Etsy multiple times without having the badge during this time.
So in the end, if you make a quality product and get it found in Etsy search (which isn’t affected by the Star Seller Program), you will succeed on Etsy. Star Seller Badge or not. Should you try to qualify? Yes! You should always try to qualify for any opportunity Etsy gives you. Should you stress about qualifying? No way! Do your best and focus on your product and your customers.
Questions? Drop them in the comments!