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Sarah Waggoner

What you can learn from the Etsy Seller Dashboard

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As an Etsy seller, your shop dashboard has a ton of information that you’ll want to monitor regularly in order to assess your shop health and to stay updated on what’s happening on the platform. Learn more about what you’re going to find on your seller dashboard.

Stats Overview

While your stats page gives you the most valuable view of your business stats on Etsy, your seller dashboard contains a lot of valuable information that you can quickly check to monitor your shop.

Views and Visits

The dashboard shows you your Etsy shop traffic in the form of both views and visits. A visit is one person looking at your shop and a view is counted for each page they visit. Learn more about the difference here.

This is a great way to monitor how much traffic you’re getting on any given day as the dashboard will show you if these numbers are trending up or down.

Orders and Revenue

The Etsy dashboard also shows you how many orders you’ve gotten and your revenue earned in your selected time frame. If you have a sales goal each month, this is a great way to check in with how close you are easily throughout each week.

Open Orders

Next on the dashboard is a section for your open orders. This will tell you how many orders you have due soon. It will also let you know if you have any overdue orders. On Etsy it’s important to ship orders on time. So pay attention to this section to see if you’ve accidentally missed a deadline.

Shop Advisor and Shop Checklist

The next section of your dashboard is one of my favorites. The shop advisor and shop checklist will give you important information about any Etsy updates that might have been made recently. If Etsy is offering any educational events or running any large sales events those will be featured here, making it easy to pay attention to what’s happening on the platform.

Recent Activity

At the bottom of your shop dashboard you’ll be able to see recent activity in your shop like purchases and favorites.


Your Etsy seller dashboard has a lot of information that will help you stay informed quickly. If you want more detailed information, you’ll want to check out your shop stats page or shop analytics page to dive deeper.


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About Author:
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Sarah Waggoner is a full time Etsy Seller with over $700,000 in sales. She helps handmade and digital sellers get daily sales on Etsy without all the complications.

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