Are you frustrated with your Etsy shop getting lots of views but no sales? It can be discouraging to put in the effort to create and list products, only to have them sit idle in your shop. But don't give up just yet! With a little bit of analysis and some strategic changes, you can turn those views into sales. Here's how.
Are you really getting a lot of traffic?
Before you start making changes to your Etsy shop, it's important to make sure that you're actually getting a lot of traffic. Sometimes, what feels like a lot of views may not really be enough to generate sales. Check your shop stats to see how many views you're getting every 30 days. Once you have that number handy, move on to the next step which is evaluating your conversion rate.
Evaluate your conversion rate
To find your conversion rate on Etsy, you want to take your sales divided by the number of visits x 100. So if you've had 1 sale and 50 visits, your conversion rate is 2% (1/50 = .02 x 100 = 2%).
A normal conversion rate on Etsy is between 1-3% or higher. So if your conversion rate is in that range or higher, then you aren't getting enough traffic for the number of sales you want to make and need to focus on increasing traffic through SEO and marketing.
If you haven't had any sales yet, your conversion rate will be zero. But that might still be normal! If you haven't had over 100 visits in the last 30 days, then you aren't getting enough traffic to accurately assess your true conversion and to make sales regularly.
How to improve your conversion rate on Etsy
So after you walk through your stats in the process above, if you truly are getting a lot of traffic and need to focus on your conversion rate, there are some specific things to assess.
Conversion rates are affected by dozens, if not hundreds of factors including:
- Listing photos
- Item descriptions
- Availability of variations
- Processing times
- Shipping price
- Confusing listing details
- Poor keyword choices
- Marketing to people outside of your target buyers
To raise your conversion rate, you're going to want to assess what you feel are the biggest factors in your current stats and change one at a time so you can know what factors truly made a difference in your sales.
How to improve your Etsy traffic
If your conversion rate is normal or if you aren't getting enough traffic to accurately assess your conversion rate, then your focus needs to be getting more traffic.
The quickest way to do this is to get found in Etsy search by buyers who are already coming to the platform every day. Focus on full product lines, keyword research, and listing formatting.
Click here to learn more about the Etsy search algorithm.
Conclusion
So are you really getting a lot of Etsy views, but no sales? Now you know if that's true. If you do need to increase your conversion rate on Etsy, click here to get my free guide: 33 Ways to Turn Your Etsy Visits into Sales. You'll get a list of 33 simple ways to increase your conversion rate on Etsy this month.
2 Responses
My prices are set to include shipping and the 6.5% and 3% of fees which equals to 10% over the price and shipping plus _ 2- 8 dlls in profit. What is the normal profit I should include per item?
Thank you
The actual profit is going to be really different for every type of listing. You’ll want to account for your material costs, overhead costs, and time to make the products too. If you want more personalized help with pricing, I’d love to coach you in the Seller Collective!