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Sarah Waggoner

Your Etsy Questions Answered: Etsy FAQ for Sellers

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Whether you’re brand new or already a successful Etsy seller, I know you have questions about growing your shop and getting more sales on the platform. Let me answer your Etsy questions with these top 11 FAQ’s for sellers.

What do I need to start an Etsy shop?

Each state may be different, so you’ll want to start by check out your state’s Small Business Association website. The US SBA has a great checklist for getting started here that includes choosing a business structure (most Etsy shops will be sole proprieters), registering, and getting your state and federal ID numbers.

You should also strongly consider getting a business bank account. It’s easy to do locally or online. This makes tax time so much easier for you and your accoutant when it’s time to report your income and expenses.

What should I sell on Etsy?

With over 95 million annual buyers, there is a customer for anything on Etsy. I strongly suggest you start by making something you enjoy.

Once you’ve picked a product, you’ll want to narrow that down to a niche that’s let’s competitive. Mugs, for example, have almost 2.9 million results for competiton.

You’ll will get found in Etsy searches a lot quicker if you pick one niched product line to focus on at a time. Click here to learn more about product lines.

Don’t forget that besides handmade goods, you can also sell craft supplies and vintage items on the Etsy marketplace.

How do I price my handmade items?

Pricing is incredibly important in any business but especially when you’re making physical products and shipping them.

The generally accepted formula is to calculator the cost of your raw goods, add in your hourly rate, and mulitply that x4 so you have room in your pricing to sell wholesale.

Of course that doesn’t always work for everyone. I want to caution you against running your business with very small profit margins though. Remember you don’t have to compete on price to make sales on Etsy. Create unique products, use professional-looking product photography, and show the value of your products throughout the listing to stand out without being the cheapest.

How do I price digital products?

Digital pricing can have lower prices but higher profit margins, which is both a good and bad thing as it can take more sales to add up to your revenue goal. When pricing digital products make sure to include your overhead costs like computer, editing software, etc.

You’ll want to do some competitor research and add some margins so you’re able to run sales as well.

How do I get traffic on Etsy?

Traffic on Etsy comes from two main factors: your SEO and full product lines.

SEO stands for search engine optimization and is how Etsy uses your tags, titles, and description to decide where to rank you in search results on the platform.

The SEO algorithm also includes a variety of other factors. Learn more about those here.

How do I find keywords for my listings?

Keyword research on Etsy is most easily done with a third party keyword research tool. There are a lot available these days, but the most used are eRank and Marmalead.

It’s important to remember, however, that these third party tools don’t get their data directly from Etsy as Etsy doesn’t provide information like how many searches are done per month on the platform to third parties.

So pick a keyword research tool that you like to use, but remember to think critically about the data it’s giving you. If something doesn’t make sense, try to get additional data from other sources.

Where can I find my conversion rate?

Your conversion rate can be found on your stats page as shown below.

You can also calculate your conversion rate manually by taking your orders (42) divided by your visits (1096) and multiplying that number by 100.

Click here to learn more about your conversion rate on Etsy.

What does Etsy charge?

Etsy charges a variety of fees. Every listing you publish is currently charged a $0.20 listing fee.

After you make a sale, you’re charged payment processing fees and a transaction fee. You might also be responsible for a currency conversion fee.

Etsy fees generally add up to 10% per sale. They can be higher if you have a lot of listing fees or if you are using Etsy ads.

Click here to learn more about Etsy fees. Click here to learn more about Etsy ads.

How do I contact Etsy support?

Etsy no longer has a phone number for sellers to contact customer support. You can contact them through email or chat option on your desktop.

Where should I promote my Etsy shop?

You have so many options when it comes to marketing and promoting your Etsy shop. To create your marketing strategy, I recommend starting an email list and picking one social media platform that you enjoy.

If you find you’re excelling at creating a community and being consistent on that platform, then add a channel to your marketing plan if you’d like.

Be careful, though, about burning out. When you’re spreading yourself too thin, it’s difficult to be consistent. That leaves your audience feeling like you’ve ghosted them.

How can I scale my revenue to six figures?

Once you’re getting consistent sales on Etsy, you’re probably looking to scale your shop revenue. To reach more customers on Etsy, you need to get found for a lot more keywords and to increase your return customer rate.

You can do that through email list growth and by expanding your product lines to reach more buyers.

If you’re making consistent sales already apply here to work with me in one of my private mentoring packages. I would love to help you scale your business to $100k, 500k, or more!

Have more questions? Drop them in the comments below!


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About Author:
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Sarah Waggoner is a full time Etsy Seller with over $700,000 in sales. She helps handmade and digital sellers get daily sales on Etsy without all the complications.

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